Joffrey's Coffee & Tea Co. and Walt Disney have entered into a long-term agreement making Joffrey's the official specialty coffee of Walt Disney World Resort, Disneyland Resort and Disney Vacation Club properties.
According to a company statement, guests at the Walt Disney World Resort are already familiar with Joffrey's as it has been operating specialty coffee kiosks throughout the property since 1995. In addition to their kiosks, the company supplies the espresso and specialty coffee blends for the Fine/Signature dining restaurants at both the Walt Disney World Resort and Disneyland Resort. With the new alliance, new coffee blends will be developed for additional locations, including quick service restaurants and in-room hotel service.
Guests will also have the chance to bring home those specialty coffees created for Disney through a catalog to be located in their rooms at select hotels and via an online catalog.
"We are committed to providing our guests with exceptional beverage options and expanding our relationship with Joffrey's will complement our efforts," said Maribeth Bisienere, vice president, Food & Beverage and Merchandise for Walt Disney Parks and Resorts.
Established in 1984, Joffrey's Coffee & Tea Company imports and distributes premium coffees and teas made from hand-picked beans collected from all over the world. Moreover, the company said, it uses only specialty grade Arabica beans, an elite category with rigorous standards that can only be met by fewer than 10 percent of coffee beans worldwide. Privately held and based in Tampa, Florida, products are distributed nationally to world-class resorts and hotels, fine restaurants, cruise lines, coffee shops, gourmet stores, supermarkets and in business offices.